Business and Market Development

Business Development
McKibben Consulting collaborates with companies to create new product lines, profit centers or even entire businesses. Services include strategic planning, business plan development and execution.

Corporate Communications
If you need to establish an on-going dialog with your customers and prospects, we can do it for you. When a master distributor of satellite-delivered pay-per-view services began its operation, it needed to establish a dealer network. We created a direct mail campaign, a corporate brochure, ads and exhibitions at major trade shows nationwide to introduce its services and to acquire dealers. We have also conceptualized, designed and produced a client newsletter for an international event producer, and we produce the electronic newsletter for a major trade industry association.

Corporate Strategic Planning
When a Japanese international long-distance carrier needed to increase its market share of the corporate traffic between Japan and the U.S., we acted as its marketing agent, as well as its technical liaison to private-network clients based in the U.S. We also assisted with the design and implementation of new corporate networks.

Marketing & PR
When a Tokyo-based broadcast sports and entertainment company needed to develop relationships with U.S. major sports leagues and movie studios, we handled all its media/PR relations enabling it to open negotiations and successfully close critical deals.

Market Research
When a mid-level Internet Provider wanted to pursue a new market segment, McKibben Consulting identified more than 400 qualified prospects. We provided detailed contact information for each prospect and then helped create a plan for reaching into this new sector.

Technical Due Diligence for Acquisitions
Companies looking to purchase television and earth station facilities turn to us for an unbiased appraisal of the condition and value of potential acquisitions.

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